SoftLayer scalability gives game developers an edge
By Asia Cloud Forum editors 14-Jun-2012
However, to achieve exponential growth, gaming companies must be lithe and quickly adjust to the changing needs for IT infrastructure to support game play. But building out complex, costly data centers, and hiring specialized staff, is not the most prudent strategy. Still, interruptions from outages, network lag and scalability issues caused by unpredictable usage patterns can mean "game over" in the competitive world of online game development.
By melding a wide array of internet-scale cloud infrastructure options - including dedicated, virtualized and managed servers -- SoftLayer Technologies is providing some of today's top game developers a platform where they can develop, test, launch and run their latest games. These online gaming companies include Broken Bulb Game Studios, East Side Games, KIXEYE, Hothead Games and Storm8.
"Game developers do not have the time, operational expertise or resources to manage their own complex data centers because they need to focus on their core business -- developing new games, launching before the competition and keeping players engaged."
- George Karidis,
"Working with SoftLayer gave us the right mix of dedicated and pure cloud-based resources," said Robert Nelson, CEO of Broken Bulb Studios. "We have a robust platform that can support our massive bursts in user adoption when rolling out new games. This is because we're able to easily provision any and all IT resources while overcoming network latency issues, giving our users a great online experience."
Operating on the SoftLayer IaaS, Broken Bulb Studios can roll out cloud computing instances in minutes, or turn up dedicated servers in just two hours. Rapid response to their dynamic infrastructure needs and an easy consumptive billing model mean access to the capacity they need when they need it. This way they can focus on their core mission of game development and control costs by only paying for the servers they need at any given time.
The high-speed infrastructure is complemented by high-level customer service. "We're typically working at odd hours, and it is difficult to have to wait for someone to get back to us for something as routine as turning up a server," John Todd, director of operations at KIXEYE. An automated Web interface allows the developer to order and successfully turn up new physical servers on demand.