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McGinn: There are three ways of looking at the Chinese market. There is content going into China, content moving within China, and content going out of China. It is probably the latter that we are the most interesting in first, because it is the easiest -- it offers Chinese companies the ability to publish content out to the rest of the world.

And of course there is an enormous appetite for information entertainment from China. And there are many entrepreneurs or businesses in China -- not just media businesses but many business sectors in China -- wanting to make their content available to Chinese and Westerners outside of China. 

McGinn: Not yet. But we have been running a proof of concept with China Daily for several months which worked very well. And obviously China Daily, being an international publication produced in English, German and French, they were most interested in distributing content outside of China. That's our hands on experience in China. It's going to take some time to build those relationships in China. Again, we're working with Microsoft, we think we will be able to speed up some of those opportunities.

McGinn: On a global scale, Movideo has 12 developers including system administrators, who now have less to do, which is great. Our developers are still needed, as they can now focus more on customer benefits rather than how we run the plumbing of the platform -- which is now passed onto Azure.