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Equinix announced a new service which enables users of Equinix International Business Exchange data center to directly connect to a global network of 4,000 potential partners, customers and suppliers of digital services.

The new service, called Equinix Marketplace, is expected to help enterprise users to create a custom profile and storefront in the Equinix Marketplace, sellers of services ranging from network connectivity to private clouds to alternative trading systems. 

Companies can then drive sales by promoting their services to other participants -- thousands of potential customers or partners within Equinix data centers. According to Equinix in a media statement, companies like Bloomberg, Verizon, Syniverse, GoGrid and Abovenet are already connecting and doing business with customers and partners within the Equinix ecosystem.

Equinix’s Marketplace currently includes 4,000 potential customers in five vertical market ecosystems: cloud and IT service providers, network providers, financial services providers, and content and digital media companies.

Equinix expects 2,000 storefronts will be available at launch.

“For many companies and industries, data centers are not just warehouses for storing large amounts of information -- they have become high performance business-exchanges where organizations connect with their ecosystem of partners, suppliers and customers in the digital supply chain,” said Jarrett Appleby, chief marketing officer for Equinix.

“In 2010 interconnections among our customers grew 27%, demonstrating the importance of locating Internet infrastructure in close proximity to your key ecosystem members. Now the Marketplace makes it even easier for our customers to connect and do business with one another.”