Diwali lights RedBus way to cloud computing
By Carol Ko 09-Nov-2010
From database, storage to monitoring
RedBus selected AWS for its "great reviews" and "a whole breadth of services that help businesses of all sizes." According to the CTO, Other key benefits for RedBus are:
Resource control. "We can build any application we want using any platform or any programming model or operating systems. We control the resources consume, fit them into our applications as we see fit, pay as we use, giving us exactly the flexibility and scalability we need," Padmaraju said.
"We are now able to launch multiple products for bus operators on SaaS model. This is possible only in a cloud platform due to its elasticity and scalability."
-- Charan Padmaraju, co-founder and CTO, RedBus
Secure scaling. "We can create and destroy a virtual server instance any time very securely on AWS platform, and we have complete control over our firewall and authorization needs which give us peace of mind."
Hop and go. "We do not have to start from scratch. AWS gives us a whole breath of services such as databases, storage, messaging, content delivery, monitoring among others that can be incorporated into our applications. These services help us build great applications for our customers easily and quickly."
Transparent pricing structure. "We like the fact that AWS has a transparent pricing structure with a great selection of configuration and types that allow us to choose any combinations that suit our requirements. We pay as we use: no upfront commitment, no contract and we can make changes to scale dynamically as we go," said Padmaraju.
Financial apps to board cloud
Initially, RedBus used AWS to build one of its new SaaS offerings for its customers. Benefitting from a smooth and easy process of hosting and managing the cloud service, Padmaraju decided to move RedBus' entire infrastructure to AWS.
"We are completely on AWS now, including our financial management applications. With their global scale and years of experience handling infrastructure serving so many customers of every imaginable scenarios, we believe that AWS is more secure and reliable than any traditional data center or cloud providers," said Padmaraju.
"There were some initial concerns about moving to the cloud like security and support as people thought we will have to do everything by ourselves once we move to the cloud. That fear turned out to be baseless as AWS resources, support and knowledge base have been very helpful for customers. In fact, the migration to AWS cloud actually made our lives a lot easier."
Off the bus with 3rd party apps
Currently, RedBus is using a number of third party applications to handle messaging queues and load monitoring. Its next goal is to remove all such third party apps and rely on similar services provided by AWS in order to focus completely on its core business.